Preparing the automotive industry for disruption

Speaking on stages all around the world, automobile leader Irfan Tansel likes to inspire and motivate the next generation of leaders on how they can build great teams and strategies they can use to turn around businesses.

Delivering keynotes on the future of the automobile industry, Irfan is a sound voice of reason amongst the hype of autonomous vehicles.

Download his media kit here and follow him on LinkedIn where he actively shares highlights from his keynotes and panels, thought-leadership, trends and the latest news on the future of the automobile industry - Irfan Tansel.

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ON irfan tansel’s BLOG

Blog

Reflections from Nissan’s Regional Dealer Conference

Yesterday, I had the pleasure of attending Nissan’s Annual NSC regional dealer conference — a day for brand alignment, and shared optimism for the road ahead.

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The Nissan Magnite Debuts in Abu Dhabi

The all-new Nissan Magnite has made its way to the heart of the capital, Abu Dhabi, and we are excited to roll it out in all Al Masaood Automobiles Showrooms.

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Under the Spotlight with the CEO: Lessons in Leadership and Growth

From turning wrenches to turning strategy, my journey has taken me from the workshop floor to the boardroom.

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Go Epic, Go Bold: The All-New 2025 Nissan KICKS Arrives with Innovative Features

The all-new 2025 Nissan KICKS has finally arrived in the region with its new innovative features, ready to capture the hearts of modern drivers of today.

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Celebrating Excellence: Auto Central’s 5-Star MOIAT Milestone

Al Masaood’s Auto Central just proved that hard work indeed pays off. Hats off to the team for being awarded an impressive 5-star rating in car service and repair from the Ministry of Industry & Advanced Technology,

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Falcon 2.0: Reaching the Summit, Building the Future

Reflecting on Al Masaood Automobiles’ recent Falcon 2.0 gathering - The Summit – I am immensely proud of the team spirit and resilience of my Falcons.

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Leading by Listening: The Blessing of Connecting with My Team

As a CEO, one of my most rewarding experiences is sitting down for lunch with our employees.

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From Carriages to Cutting-Edge: A Journey Through Automotive Innovation

Looking back at the history of our industry, it’s incredible to see how far we’ve come. From the simplicity of horse-drawn carriages to vehicles that anticipate your needs—adjusting your seat for maximum comfort,

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A Year of Opposites: Glory and Grief

This year has been a year of opposites. On one hand, I stood in a moment of glory, when I proudly met The President of UAE, HH Sheikh Mohammed Bin Zayed, and celebrated years of hard work and achievements—a recognition I will carry with pride.

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A Year of Firsts, Records & Recognition – 2024 at Al Masaood Automobiles

2024 – a year to remember! ✨As we all reflect on yet another successful year, I’d like to take a moment and look back on the achievements that made it truly exceptional for us at Al Masaood Automobiles:

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Latest press

Press

Speaking to CNN Business Arabic on Why the Middle East Is Gaining from the Global Automotive Shift

As tariff battles reshape global automotive trade, the Middle East is emerging as one of the few markets turning disruption into opportunity, particularly for consumers.

Sharing Insights on the UAE’s Automotive Transformation on the AB Majlis Podcast

I recently had the pleasure of joining the AB Majlis Podcast by Arabian Business to share my thoughts on the transformation of the UAE’s automotive landscape.

Driving Innovation: My Conversation with The National News

My podcast episode with David Dunn for the The National News is now live.

On The National News: Discussing Innovation and the Customer-First Future of Mobility

Reflecting on Al Masaood Automobiles’ recent Falcon 2.0 gathering - The Summit – I am immensely proud of the team spirit and resilience of my Falcons.

Innovation is the Future: Redefining Customer Experiences and Optimization

Innovation is the future. To stay ahead in the race – regardless of your industry, embracing innovation and diversification is key.

Forbes Middle East's Top 100 CEOs

Good leaders don't set out to be leaders... they aim to make a difference.

Being named one of Forbes Middle East’s Top 100 CEOs again is a reminder on how rewarding uplifting leadership can be.

Arabian Business's Greatest CEOs in 2024

I am very humbled to be recognized in Arabian Business’ ‘Greatest CEOs' list among business leaders from so many industries and walks of life, each with an inspiring journey of their own.

Driving a Culture of Innovation

The automotive industry – much like several others – is going through a period of unprecedented evolution. Driven by technological disruption and changing consumer behaviour, this creates an undeniable need for innovation, expanding portfolios, and personalization.

So, how does an automotive business in today’s industry maintain its competitive edge?

Automotive Success and the Future of Mobility

In my recent article on Forbes Middle East, I highlight various aspects in the future of the automotive industry.

I also shed light on Al Masaood Automobiles' preparations for another year of success and impact shaped by a robust strategy with customer centricity, sustainability, and innovation at its core.

Finding Success

Earlier this year, Al Masaood Automobiles was named a winner of the prestigious Sheikh Khalifa Excellence Award SKEA, the highest accolade in the country for companies following the global coveted EFQM model.

A company can have a well-rounded strategy, but what is harder than setting strategy is the fortitude to execute it with excellence.