Preparing the automotive industry for disruption

Honoured to be included in Forbes Middle East’s Top 100 CEOs for 2026. It is a privilege to be named once again among leaders who are contributing to the growth and progress of our region.

In a rapidly evolving environment, resilience is no longer optional. It has become part of how businesses must operate every day.

Thank you Entrepreneur Middle East for my recognition as one of our region’s Top 100 influential figures.

Every step of my journey, from the workshop floor to the leadership table, has reinforced one belief in me: progress comes from staying curious, listening closely, and building trust with the people around you.

Leadership, to me, has always been about responsibility… to the people you work with, the customers you serve, and the decisions you make when the pressure is on. In my conversation with Inc. Arabia, I spoke about my journey with Al Masaood Automobiles and the lessons learned through years of change.

Being recognised again as one of Forbes Middle East’s Top 100 CEOs is an honour and a moment of reflection for me.

Every leader’s journey begins with small steps and a willingness to learn.

Leadership to me is about people, purpose, and embracing change.

We talk a lot about innovation in our industry, but the real challenge is using it to meaningfully improve and add value to how we serve our customers.

Thank you Truck and Fleet Middle East East team for the thoughtful conversation in the magazine's latest cover story.

As tariff battles reshape global automotive trade, the Middle East is emerging as one of the few markets turning disruption into opportunity, particularly for consumers.