
Preparing the automotive industry for disruption
Speaking on stages all around the world, automobile leader Irfan Tansel likes to inspire and motivate the next generation of leaders on how they can build great teams and strategies they can use to turn around businesses.
Delivering keynotes on the future of the automobile industry, Irfan is a sound voice of reason amongst the hype of autonomous vehicles.
Download his media kit here and follow him on LinkedIn where he actively shares highlights from his keynotes and panels, thought-leadership, trends and the latest news on the future of the automobile industry - Irfan Tansel.
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ON irfan tansel’s BLOG
With the Open Masters Games Abu Dhabi coming to a close, I proudly reflect on Al Masaood Automobiles and INFINITI Motor Company’s support of this remarkable gathering that welcomed the world to Abu Dhabi.
2025. Another phenomenal year where we broke records at Al Masaood Automobiles.
Another year that proved that beyond the Summit, there is always another peak to strive for and achieve.
We outperformed ourselves…
Al Jazira Sports & Cultural Club has long been at the heart of Abu Dhabi’s sporting scene, a club that brings fans together, inspires young talent, and creates lasting memories across generations.
An important milestone for Al Masaood Automobiles.
We inaugurated our largest Parts Distribution Centre to date in KEZAD, Abu Dhabi, alongside our esteemed senior management at Al Masaood, long-standing partners at Nissan Motor Corporation, and our valued customers.
Abu Dhabi is getting ready to welcome the world… and so are we.
Al Masaood Automobiles and INFINITI are stepping forward together as the Official Automotive Partner to the Open Masters Games Abu Dhabi 2026.
As 2025 comes to a close, it’s a moment to take stock of a year shaped by commitment and steady progress at Al Masaood Automobiles.
For generations, Al Masaood has stood with Abu Dhabi at moments that mattered. Moments when our capital opened its doors to the world and invited it home.
The Open Masters Games Abu Dhabi 2026 is one of those moments.
Liwa has always been where the Nissan Patrol’s story comes alive. Standing here in the desert, it’s very evident how this vehicle became part of everyday life in the UAE.
There are moments that define a team. Moments when years of effort and ambitious targets come together in success. This is one of those moments.
Celebrating the UAE’s National Day with the AlMasaood family always feels special. Many of us have shared years of work, challenges, and achievements together, and seeing everyone come together strengthens the sense of community that has always been at the heart of Al Masaood.
Latest press
Thank you Entrepreneur Middle East for my recognition as one of our region’s Top 100 influential figures.
Every step of my journey, from the workshop floor to the leadership table, has reinforced one belief in me: progress comes from staying curious, listening closely, and building trust with the people around you.
Leadership, to me, has always been about responsibility… to the people you work with, the customers you serve, and the decisions you make when the pressure is on. In my conversation with Inc. Arabia, I spoke about my journey with Al Masaood Automobiles and the lessons learned through years of change.
Being recognised again as one of Forbes Middle East’s Top 100 CEOs is an honour and a moment of reflection for me.
Every leader’s journey begins with small steps and a willingness to learn.
Leadership to me is about people, purpose, and embracing change.
We talk a lot about innovation in our industry, but the real challenge is using it to meaningfully improve and add value to how we serve our customers.
Thank you Truck and Fleet Middle East East team for the thoughtful conversation in the magazine's latest cover story.
As tariff battles reshape global automotive trade, the Middle East is emerging as one of the few markets turning disruption into opportunity, particularly for consumers.
I recently had the pleasure of joining the AB Majlis Podcast by Arabian Business to share my thoughts on the transformation of the UAE’s automotive landscape.
My podcast episode with David Dunn for the The National News is now live.