Preparing the automotive industry for disruption

Speaking on stages all around the world, automobile leader Irfan Tansel likes to inspire and motivate the next generation of leaders on how they can build great teams and strategies they can use to turn around businesses.

Delivering keynotes on the future of the automobile industry, Irfan is a sound voice of reason amongst the hype of autonomous vehicles.

Download his media kit here and follow him on LinkedIn where he actively shares highlights from his keynotes and panels, thought-leadership, trends and the latest news on the future of the automobile industry - Irfan Tansel.

Topics Irfan tansel speaks about

ON irfan tansel’s BLOG

Blog

Rooted in Legacy. Driven by Innovation

Can legacy and innovation truly coexist?

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From Operational to Exceptional: The Power of Ownership

When we launched Project Falcon, it wasn’t just a strategy on paper. It was a belief that if you empower people, align them around a clear purpose, and trust them to lead, real transformation follows.

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Performance, People, Customers: The Winning Cycle

A company's success comes down to three things: a business that performs, happy employees, and happy customers.

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Two Icons Reimagined: 2026 NISMO Patrol and Z Debut

Two icons. One great name — NISMO.

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2026 Patrol NISMO and NISMO Z Debut in the Region

The excitement around Nissan cars never really fades. If anything, it keeps growing.

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Happy Father's Day!

I often find myself thinking about the foundation my father gave me. He didn’t need big words or grand advice.

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Reflections from Nissan’s Regional Dealer Conference

Yesterday, I had the pleasure of attending Nissan’s Annual NSC regional dealer conference — a day for brand alignment, and shared optimism for the road ahead.

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The Nissan Magnite Debuts in Abu Dhabi

The all-new Nissan Magnite has made its way to the heart of the capital, Abu Dhabi, and we are excited to roll it out in all Al Masaood Automobiles Showrooms.

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Under the Spotlight with the CEO: Lessons in Leadership and Growth

From turning wrenches to turning strategy, my journey has taken me from the workshop floor to the boardroom.

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Go Epic, Go Bold: The All-New 2025 Nissan KICKS Arrives with Innovative Features

The all-new 2025 Nissan KICKS has finally arrived in the region with its new innovative features, ready to capture the hearts of modern drivers of today.

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Latest press

Press

Data. Technology. Transformation. The Road Ahead for Automotive

We talk a lot about innovation in our industry, but the real challenge is using it to meaningfully improve and add value to how we serve our customers.

Shaping the Road Ahead: Insights with Truck and Fleet Middle East

Thank you Truck and Fleet Middle East East team for the thoughtful conversation in the magazine's latest cover story.

Speaking to CNN Business Arabic on Why the Middle East Is Gaining from the Global Automotive Shift

As tariff battles reshape global automotive trade, the Middle East is emerging as one of the few markets turning disruption into opportunity, particularly for consumers.

Sharing Insights on the UAE’s Automotive Transformation on the AB Majlis Podcast

I recently had the pleasure of joining the AB Majlis Podcast by Arabian Business to share my thoughts on the transformation of the UAE’s automotive landscape.

Driving Innovation: My Conversation with The National News

My podcast episode with David Dunn for the The National News is now live.

On The National News: Discussing Innovation and the Customer-First Future of Mobility

Reflecting on Al Masaood Automobiles’ recent Falcon 2.0 gathering - The Summit – I am immensely proud of the team spirit and resilience of my Falcons.

Innovation is the Future: Redefining Customer Experiences and Optimization

Innovation is the future. To stay ahead in the race – regardless of your industry, embracing innovation and diversification is key.

Forbes Middle East's Top 100 CEOs

Good leaders don't set out to be leaders... they aim to make a difference.

Being named one of Forbes Middle East’s Top 100 CEOs again is a reminder on how rewarding uplifting leadership can be.

Arabian Business's Greatest CEOs in 2024

I am very humbled to be recognized in Arabian Business’ ‘Greatest CEOs' list among business leaders from so many industries and walks of life, each with an inspiring journey of their own.

Driving a Culture of Innovation

The automotive industry – much like several others – is going through a period of unprecedented evolution. Driven by technological disruption and changing consumer behaviour, this creates an undeniable need for innovation, expanding portfolios, and personalization.

So, how does an automotive business in today’s industry maintain its competitive edge?