Liwa has always been where the Nissan Patrol’s story comes alive. Standing here in the desert, it’s very evident how this vehicle became part of everyday life in the UAE.
There are moments that define a team. Moments when years of effort and ambitious targets come together in success. This is one of those moments.
At Al Masaood Automobiles, our story has always been tied to Abu Dhabi’s. This city has shaped who we are, and giving back to its people is one of the ways we honour that relationship.
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What better way to refresh and refocus on the way forward than stepping away briefly?
I recently gathered my AMA Falcons in sunny Antalya for a few days of fresh perspective, focused reflection, and forward-driving momentum.
The excitement around Nissan cars never really fades. If anything, it keeps growing.
The all-new Nissan Magnite has made its way to the heart of the capital, Abu Dhabi, and we are excited to roll it out in all Al Masaood Automobiles Showrooms.
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Al Masaood’s Auto Central just proved that hard work indeed pays off. Hats off to the team for being awarded an impressive 5-star rating in car service and repair from the Ministry of Industry & Advanced Technology,
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Reflecting on Al Masaood Automobiles’ recent Falcon 2.0 gathering - The Summit – I am immensely proud of the team spirit and resilience of my Falcons.
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The Liwa International Festival is finally here, and we at Al Masaood Automobiles are really excited for this year’s edition.
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I had the pleasure of sitting down with Maha Alyamani from Sky News Arabia to discuss some of the most exciting developments in the automotive industry.
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After its amazing debut in New York and a fantastic regional introduction, the All-New 2025 INFINITI QX80 is now available in Abu Dhabi, at our Al Masaood Automobiles showrooms 🚗
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Celebrating the UAE’s ‘Eid Al Etihad’, Al Masaood Automobiles marked a moment of unity, heritage, and national pride as the legendary Nissan Patrol took center stage in a spectacular parade through Abu Dhabi and its iconic golden dunes.
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They say good things come in pairs, and last week has truly proven that. What better way to cap off a momentous week—following the electrifying global launch of the Nissan Patrol—than with a memorable visit from Nissan Motor Corporation's Global CEO & President, Makoto Uchida?
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A journey of seven decades highlighted in an event truly spectacular!
It was a proud occasion for us at Al Masaood as we celebrated Nissan's world premiere of the All-New Patrol 2025 from the heart of our capital Abu Dhabi.
Right here in the heart of Abu Dhabi – witnessing the monumental reveal of the Nissan Patrol 2025 is nothing short of amazing! Welcoming this car in the capital is a celebration of everything it represents to our community – family, luxury, adventure, and a rich heritage.
As an annual tradition, I gathered my AMA Falcons to go over our 2023 performance and set our focal priorities for this year, and I can easily say that our session was nothing short of amazing! Attended by our esteemed Chairman and Directors, Executive Committee members, Senior Executives, and colleagues from across the Group, we had a lot to celebrate and proud moments to share.
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Excited to announce the release of my episode in the Al Masaood season of ‘Stress to Joy’ podcast. Hosted by life and performance coach Arsalan Al Hashimi, we dive into a topic close to my heart: the power of pursuing your passions.
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What’s the latest update in the automotive industry? Will car prices go up again with global inflation? Are EVs really the future of mobility?
All these trending topics were at the heart of my conversation with May Ben Khadra and Hussein Sayed on their program Boursat Al Alam, on CNBC Arabia.
In my interview episode of CEO Talks on CNBC Arabia, I discuss with May Ben Khadra a wide range of interesting topics within the automotive and business landscape in the UAE.
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CEO of Al Masaood Automobiles, Irfan Tansel was recently interviewed by Ersoy Erkazanci of Bloomberg HT where he discussed the future of mobility and the transition of the automotive industry to sustainability.
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