Nissan Motor Corporation’s long-term vision, ‘Mobility Intelligence for Everyday Life’, was unveiled recently in Japan.
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If there is one thing that remains consistent in the work of a dealership, it is adapting to changing circumstances.
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I was recently in Al Ain, spending time with our team on the ground.
There is something special about this city.
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Dreams don't pause for difficult moments. Neither do our Falcons.
Through everything we’ve been through, all the ups and downs, I watched our people show up. Deliver. And keep pushing forward.
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Women have always been the anchors in our lives, be it our families, our communities, or the organisations we build together.
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My family and I have called the UAE home since 1994. Like many residents and citizens, it is the place where we have grown, both our kids were born, built our lives, and most importantly, always felt safe.
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With the Open Masters Games Abu Dhabi coming to a close, I proudly reflect on Al Masaood Automobiles and INFINITI Motor Company’s support of this remarkable gathering that welcomed the world to Abu Dhabi.
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2025. Another phenomenal year where we broke records at Al Masaood Automobiles.
Another year that proved that beyond the Summit, there is always another peak to strive for and achieve.
We outperformed ourselves…
Al Jazira Sports & Cultural Club has long been at the heart of Abu Dhabi’s sporting scene, a club that brings fans together, inspires young talent, and creates lasting memories across generations.
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An important milestone for Al Masaood Automobiles.
We inaugurated our largest Parts Distribution Centre to date in KEZAD, Abu Dhabi, alongside our esteemed senior management at Al Masaood, long-standing partners at Nissan Motor Corporation, and our valued customers.
Abu Dhabi is getting ready to welcome the world… and so are we.
Al Masaood Automobiles and INFINITI are stepping forward together as the Official Automotive Partner to the Open Masters Games Abu Dhabi 2026.
As 2025 comes to a close, it’s a moment to take stock of a year shaped by commitment and steady progress at Al Masaood Automobiles.
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For generations, Al Masaood has stood with Abu Dhabi at moments that mattered. Moments when our capital opened its doors to the world and invited it home.
The Open Masters Games Abu Dhabi 2026 is one of those moments.
Liwa has always been where the Nissan Patrol’s story comes alive. Standing here in the desert, it’s very evident how this vehicle became part of everyday life in the UAE.
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There are moments that define a team. Moments when years of effort and ambitious targets come together in success. This is one of those moments.
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Celebrating the UAE’s National Day with the AlMasaood family always feels special. Many of us have shared years of work, challenges, and achievements together, and seeing everyone come together strengthens the sense of community that has always been at the heart of Al Masaood.
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I recently joined Nissan’s global and regional leadership teams, together with dealer partners from across the Middle East and wider region, at Nissan Global Headquarters for the Dealer Advisory Board.
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At Al Masaood Automobiles, our story has always been tied to Abu Dhabi’s. This city has shaped who we are, and giving back to its people is one of the ways we honour that relationship.
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