Can legacy and innovation truly coexist?
In industries as rooted as automotive, it’s a question worth asking.
Legacy brings weight. It carries trust, loyalty, and a sense of being deeply rooted. For example, much like how the Nissan Patrol has become a part of the cultural fabric in our region.
When we launched Project Falcon, it wasn’t just a strategy on paper. It was a belief that if you empower people, align them around a clear purpose, and trust them to lead, real transformation follows.
Read MoreA company's success comes down to three things: a business that performs, happy employees, and happy customers.
It’s a cycle that always starts and ends with people.
Two icons. One great name — NISMO.
The excitement around Nissan cars never really fades. If anything, it keeps growing.
When the 2025 Nissan Patrol made its debut last year, it was met with huge anticipation. And with the regional launch of the 2026 NISMO line – featuring both the Patrol NISMO and the NISMO Z – we saw that same energy continue.
Read MoreI often find myself thinking about the foundation my father gave me. He didn’t need big words or grand advice.
As a father myself, I understand more clearly now how much those unspoken lessons shape us. It’s the small, consistent moments that stay with you and guide the decisions you make every day.
Read MoreYesterday, I had the pleasure of attending Nissan’s Annual NSC regional dealer conference — a day for brand alignment, and shared optimism for the road ahead.
Read MoreThe all-new Nissan Magnite has made its way to the heart of the capital, Abu Dhabi, and we are excited to roll it out in all Al Masaood Automobiles Showrooms.
Read MoreFrom turning wrenches to turning strategy, my journey has taken me from the workshop floor to the boardroom.
Read MoreThe all-new 2025 Nissan KICKS has finally arrived in the region with its new innovative features, ready to capture the hearts of modern drivers of today.
Read MoreAl Masaood’s Auto Central just proved that hard work indeed pays off. Hats off to the team for being awarded an impressive 5-star rating in car service and repair from the Ministry of Industry & Advanced Technology,
Read MoreReflecting on Al Masaood Automobiles’ recent Falcon 2.0 gathering - The Summit – I am immensely proud of the team spirit and resilience of my Falcons.
Read MoreAs a CEO, one of my most rewarding experiences is sitting down for lunch with our employees.
Through these conversations, I’ve had the privilege of hearing their life stories, learning about their aspirations and dreams, and understanding the challenges they face—both personally and professionally.
Read MoreLooking back at the history of our industry, it’s incredible to see how far we’ve come. From the simplicity of horse-drawn carriages to vehicles that anticipate your needs—adjusting your seat for maximum comfort,
Read MoreThis year has been a year of opposites. On one hand, I stood in a moment of glory, when I proudly met The President of UAE, HH Sheikh Mohammed Bin Zayed, and celebrated years of hard work and achievements—a recognition I will carry with pride.
Read More2024 – a year to remember! ✨As we all reflect on yet another successful year, I’d like to take a moment and look back on the achievements that made it truly exceptional for us at Al Masaood Automobiles:
Read MoreThe Liwa International Festival is finally here, and we at Al Masaood Automobiles are really excited for this year’s edition.
Read MoreI had the pleasure of sitting down with Maha Alyamani from Sky News Arabia to discuss some of the most exciting developments in the automotive industry.
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