Speaking to CNN Business Arabic on Why the Middle East Is Gaining from the Global Automotive Shift

As tariff battles reshape global automotive trade, the Middle East is emerging as one of the few markets turning disruption into opportunity, particularly for consumers.

In my latest piece for CNN Business Arabic | الاقتصادية CNN, I discuss how the region’s open trade policies and strategic position are attracting global automakers looking for alternative markets. From luxury vehicles arriving faster, to more competitive pricing across segments, the Gulf is increasingly becoming the destination of choice for brands navigating a fractured global supply chain.

While this creates value for consumers, it also presents new challenges for regional dealerships. More competition, tighter margins, and faster cycles will require bold thinking, operational agility, and a stronger focus on innovation and customer experience.

The future of the industry in our region won’t be shaped in Washington or Brussels — it will be defined here, in the showrooms of Abu Dhabi, Riyadh, and Dubai.

Read my complete thoughts in the full article below :

Article on CNN Business Arabic (in Arabic language): click here.
Article on The National (in English language): click here.