A Year of Firsts, Records & Recognition – 2024 at Al Masaood Automobiles

2024 – a year to remember! As we all reflect on yet another successful year, I’d like to take a moment and look back on the achievements that made it truly exceptional for us at Al Masaood Automobiles:

Record-Breaking Success
We achieved the highest Nissan new vehicle sales in our history!
We closed the year with record-breaking sales and aftersales performance!

Milestone Launches
We welcomed the global debut of the all-new Nissan Patrol 2025 in Abu Dhabi.
Nissan’s global CEO inaugurated our revamped Mussafah complex, claiming it the largest in the world.
We launched the new QX80 and Renault Arkana in Abu Dhabi.

Excellence in Aftersales
We won the Best Improvement Award FY23 for lubricant segment performance.
Auto Central achieved a 5-Star Vehicle Workshop rating from MOIAT on its first attempt!

Customer-Centric Recognition
Our CX team won two global recognitions at the Customer Centricity World Series:
We reached new heights in customer satisfaction and Net Promoter Scores making us higher than the best brands in town, not just in automotive.

Celebrating Our People
We were named an Employer of Choice, reflecting our commitment to growth and well-being of our people.

This year, our team of over 1,000+ Falcons soared higher than ever, delivering excellence at every step and breaking all our previous records! My heartfelt congratulations to the entire team.