Falcon 2.0: Reaching the Summit, Building the Future

Reflecting on Al Masaood Automobiles’ recent Falcon 2.0 gathering - The Summit – I am immensely proud of the team spirit and resilience of my Falcons. Like mountaineers who have trekked to the peak, the team has achieved incredible numbers in sales, aftersales, and topped customer centricity charts.

Our summit has been a result of our vision and strategy - Project Falcon & Falcon 2.0 - and supported by a dedicated team working together with commitment, discipline, and consistency.

So, what now? Have we reached the peak of our achievement?

Absolutely not.

We now explore our next peak. We build ourselves a whole new Everest and summit that one, too.

My gratitude goes to every Falcon who has contributed to our journey thus far, and congratulations to our Falcon Award winners who soared high and went above and beyond their call of duty.

The future is ours to innovate, work hard, and deliver success. At AMA, the Future Starts Today.