Reflections from Nissan’s Regional Dealer Conference

Yesterday, I had the pleasure of attending Nissan’s Annual NSC regional dealer conference — a day for brand alignment, and shared optimism for the road ahead.

As we look at the milestones achieved over the past year, it’s clear that Nissan and INFINITI continue to accelerate in the Middle East with confidence. From strong business growth and network expansion to a bold product pipeline and great customer experiences. Exciting new models from both Nissan and INFINITI are on the way — and the year ahead promises much for fans and customers alike.

At Al Masaood Automobiles, we’re proud to be part of this journey. Nissan is not just a nameplate in Abu Dhabi — it’s a big part of the capital’s story. A trusted companion across generations, its relevance is rooted in a model range that speaks to all kinds of drivers and families.

Thank you to the team at Nissan Middle East for your strategic partnership and commitment — and a special word of appreciation to Leon Dorssers, Thierry Sabbagh, and your teams for steering with clarity and ambition.

The future looks strong — and we’re proud to drive it forward, ‘Together as One’.