Driving a Culture of Innovation

The automotive industry – much like several others – is going through a period of unprecedented evolution. Driven by technological disruption and changing consumer behaviour, this creates an undeniable need for innovation, expanding portfolios, and personalization.

So, how does an automotive business in today’s industry maintain its competitive edge?  

Thriving in the ever-evolving automotive industry demands a blend of innovation, adaptability, and strategic foresight. In my latest op-ed in Gulf Business magazine, I talk about how companies can navigate this dynamic landscape by diversifying their portfolios and embracing technological advancements.

From integrating AI to enhancing customer experiences and cultivating innovation, these are some of the key strategies that can drive success in today’s market.💡

Read the full article here.