When His Highness Sheikh Mohammed bin Zayed Al Nahyan declared 2026 as the 'Year of the Family', it felt deeply personal to everyone who calls the UAE home.
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Great service isn’t just only what goes right, it’s about how we respond when things go wrong. That’s the principle that recently earned Al Masaood Automobiles the global award for ‘Best Complaint Handling’ at the Customer Centricity World Series Awards 2025, a highly respectable benchmark in customer experience.
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What better way to refresh and refocus on the way forward than stepping away briefly? I recently gathered my AMA Falcons in sunny Antalya for a few days of fresh perspective, focused reflection, and forward-driving momentum.
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Can legacy and innovation truly coexist?
In industries as rooted as automotive, it’s a question worth asking.
Legacy brings weight. It carries trust, loyalty, and a sense of being deeply rooted. For example, much like how the Nissan Patrol has become a part of the cultural fabric in our region.
When we launched Project Falcon, it wasn’t just a strategy on paper. It was a belief that if you empower people, align them around a clear purpose, and trust them to lead, real transformation follows.
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A company's success comes down to three things: a business that performs, happy employees, and happy customers.
It’s a cycle that always starts and ends with people.
Two icons. One great name — NISMO.
The excitement around Nissan cars never really fades. If anything, it keeps growing.
When the 2025 Nissan Patrol made its debut last year, it was met with huge anticipation. And with the regional launch of the 2026 NISMO line – featuring both the Patrol NISMO and the NISMO Z – we saw that same energy continue.
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I often find myself thinking about the foundation my father gave me. He didn’t need big words or grand advice.
As a father myself, I understand more clearly now how much those unspoken lessons shape us. It’s the small, consistent moments that stay with you and guide the decisions you make every day.
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Yesterday, I had the pleasure of attending Nissan’s Annual NSC regional dealer conference — a day for brand alignment, and shared optimism for the road ahead.
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The all-new Nissan Magnite has made its way to the heart of the capital, Abu Dhabi, and we are excited to roll it out in all Al Masaood Automobiles Showrooms.
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From turning wrenches to turning strategy, my journey has taken me from the workshop floor to the boardroom.
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The all-new 2025 Nissan KICKS has finally arrived in the region with its new innovative features, ready to capture the hearts of modern drivers of today.
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Al Masaood’s Auto Central just proved that hard work indeed pays off. Hats off to the team for being awarded an impressive 5-star rating in car service and repair from the Ministry of Industry & Advanced Technology,
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Reflecting on Al Masaood Automobiles’ recent Falcon 2.0 gathering - The Summit – I am immensely proud of the team spirit and resilience of my Falcons.
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As a CEO, one of my most rewarding experiences is sitting down for lunch with our employees.
Through these conversations, I’ve had the privilege of hearing their life stories, learning about their aspirations and dreams, and understanding the challenges they face—both personally and professionally.
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Looking back at the history of our industry, it’s incredible to see how far we’ve come. From the simplicity of horse-drawn carriages to vehicles that anticipate your needs—adjusting your seat for maximum comfort,
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This year has been a year of opposites. On one hand, I stood in a moment of glory, when I proudly met The President of UAE, HH Sheikh Mohammed Bin Zayed, and celebrated years of hard work and achievements—a recognition I will carry with pride.
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