Award-Winning Customer Centricity, Proven Under Pressure

Great service isn’t just only what goes right, it’s about how we respond when things go wrong.

That’s the principle that recently earned Al Masaood Automobiles the global award for ‘Best Complaint Handling’ at the Customer Centricity World Series Awards 2025, a highly respectable benchmark in customer experience.

One unresolved issue or unpleasant customer interaction can undo years of trust. That's why handling complaints with care, empathy, and urgency is a big company-wide responsibility, not just to resolve issues, but to preserve trust before it’s ever broken.

What makes me proud is that our Customer Experience and Customer Engagement teams don’t just respond. They listen, act, and improve. They turn feedback into fuel and challenges into opportunities. That’s what a true customer-first culture looks like.

Congratulations and well done to Stephan Davies (CCXP)), our wonderful CX Team and all AMA Falcons who are “Obsessed with Delighting Every Customer”. This is a fantastic result on a world stage.