Advancing Road Safety in the Mobility Sector

The mobility sector is rapidly evolving, with innovations like electric and autonomous vehicles transforming the way we travel. However, this progress also brings with it new challenges and risks, particularly when it comes to road safety. 

The UAE's roads are used by a diverse range of traffic participants, which often results in different interpretations of traffic rules, leading to a high occurrence of accidents, injuries, and fatalities. Addressing this issue and improving road safety is of the utmost importance.

It is essential to prioritize road safety in the mobility sector as it has a direct impact on the safety and well-being of citizens, as well as the efficiency of transportation systems.

Fortunately, advancements in technology have made it possible to enhance road safety in the mobility sector, and governments and car manufacturers alike have implemented measures to expedite this progress. Therefore, prioritizing and advancing road safety is essential to fully realizing the potential benefits of the evolving mobility sector.

Technology for Advancing Road Safety

One of the most promising technologies for advancing road safety is the development of advanced driver assistance systems (ADAS). ADAS use sensors, cameras, and other technologies to assist drivers in various ways, such as monitoring blind spots, detecting pedestrians, and maintaining safe distances from other vehicles. These systems can also provide warnings and alerts to drivers to help them avoid collisions.

Another technology that is helping to advance road safety is vehicle-to-vehicle (V2V) communication. V2V allows vehicles to exchange information with each other, such as speed and position, in real time. This can help drivers anticipate potential hazards and avoid collisions.

Finally, the development of autonomous vehicles has the potential to significantly improve road safety. Autonomous vehicles are designed to operate without human intervention, and they use a variety of sensors and technologies to navigate roads and avoid collisions.

UAE's Efforts to Accelerate Road Safety

The UAE has taken significant steps to accelerate road safety in the mobility sector. In 2017, the UAE government launched the National Strategy for Traffic Safety 2017-2021, with the goal of reducing the number of road fatalities by 30% by 2021. The strategy focused on improving infrastructure, enhancing law enforcement, and increasing awareness among road users. 

Another notable initiative is the UAE Vision Zero strategy, which aims to eliminate all traffic fatalities by 2050. The strategy includes a range of measures, such as improving road infrastructure, increasing public awareness of road safety, and enforcing traffic laws more rigorously.

In addition, the UAE has also implemented a number of specific measures to improve road safety. For example, the country has introduced new regulations on vehicle safety, including requirements for electronic stability control and advanced emergency braking systems. The UAE has also invested in new technologies, such as smart traffic systems and automated speed enforcement cameras, to help improve road safety.

Auto Dealers Advancing Road Safety

Auto manufacturers such as Nissan, Renault, and Infiniti are playing a crucial role in advancing road safety. Nissan has developed the ProPILOT driver assistance system that uses cameras and radar to assist drivers in tasks such as staying in their lane and maintaining a safe distance from other vehicles. The system can also bring the vehicle to a stop automatically and can accelerate and decelerate in traffic. Additionally, Nissan has created the Nissan Safety Shield, a comprehensive safety system that includes intelligent emergency braking, blind spot warning, and rear cross-traffic alert.

Renault has also made significant investments in ADAS technologies, and its latest models are equipped with advanced safety features such as lane departure warnings, automatic emergency braking, and adaptive cruise control. Renault has also introduced the Renault Secure Label, which ensures that used cars meet high safety standards. Moreover, Renault has developed a range of safety systems, including advanced driver assistance systems, to enhance road safety.

Similarly, Infiniti has developed its ProPILOT Assist system, which uses a combination of adaptive cruise control and lane-keeping assistance to help drivers navigate highways more safely. Infiniti has also developed a range of other safety systems, including predictive forward collision warning, lane departure warning, and backup collision intervention.

These automakers are demonstrating a commitment to advancing road safety through their investment in advanced safety technologies. Their systems are designed to assist drivers in avoiding accidents and mitigating their severity, enhancing the overall safety of the mobility sector. Therefore, auto dealers like Nissan, Renault, and Infiniti are essential contributors to the collective effort to improve road safety in the mobility sector.

The Journey Ahead

As the mobility sector continues to evolve, it is essential that we prioritize and advance road safety. It is crucial that governments, automakers, and other stakeholders continue to work together to make significant advancements in road safety in the years to come. The future of advancing road safety in the mobility sector is exciting and holds tremendous promise. With the rapid development of new technologies, we can expect to see significant progress in this area.


About the author

Irfan Tansel: Global Citizen and CEO of Al Masaood Automobiles

With over 40 years of experience spanning across three continents, Irfan Tansel is recognized as ‘100 inspiring leaders in the Middle East’ by Arabian Business magazine and ‘CEO of the Year’ by CEO Magazine, and he is driven to disrupt the automotive industry and to create a legacy.

Irfan’s passion for automobiles began at the age of 15 when he apprenticed as an auto mechanic. Now an entrepreneurial and visionary leader, Irfan is credited for his unique approach to innovation, employee engagement, and more recently, succeeding in a challenging market. In 2019 and 2020, Al Masaood Automobiles gained global recognition for re-strategizing; creating an omnichannel experience to prepare for Industry 4.0. Al Masaood Automobiles launched the region’s first e-commerce car buying website with Nissan, and a virtual, live & interactive sales platform. 2019 was a record-breaking year with Al Masaood Automobiles selling more cars than ever before.

Under Irfan’s leadership, Al Masaood Automobiles have been awarded numerous accolades. In both 2013 and 2019, Al Masaood Automobiles won the coveted Nissan Global Award, recognizing their outstanding performance and contribution to Nissan’s business.

Renault’s prestigious Global Partners Award (P.A.R.I.S. Challenge), received in 2020, is the highest accolade for car dealerships granted for exceptional performance in customer satisfaction, and in Sales and Aftersales – tapping into new market segments, strengthening the brand, and expanding their portfolio. They reported a staggering double digit sales growth, outperforming other Renault dealers around the globe.

With an unrelenting desire to best serve his customers, Irfan believes that “the road to recognition is built upon a commitment to leave behind the ordinary to achieve the extraordinary”. His competitive nature drives his vision to revolutionise the industry and lead the transition into a future where disruption capitalizes innovation. After achieving his goals and reaching the peak of his career, he is determined to motivate tomorrow’s leaders by sharing his extensive knowledge in leadership.

When Irfan isn’t preparing for a future of disruption, as electric cars, connectivity, autonomous vehicles and ride-sharing come into play, you can find him spending time with his family and playing golf.

For media and keynote inquiries, please email his brand manager Jen at Jen@prestidgegroup.com or call +971 55 719 3601. DOWNLOAD IRFAN’S MEDIA KIT.


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