How to Become a Global Leader in Automobile Distribution

Iran Tansel joins Dr.Kiran Nair, Associate Professor - MBA, at Abu Dhabi School of Management (ADSM), in recording an episode for the MBA students in the show ‘Books to Boardroom’ where he talked about the essential elements of a business strategy in the automotive sector, the challenging disruptions in the industry and how technology and innovation are the business shield of dealers moving into the future.

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Irfan Tansel
Irfan Tansel, CEO of Al Masaood Automobiles: In The Automotive World, Great Customer Service Demands A Tech-First Approach

Under the leadership of CEO Irfan Tansel, Al Masaood Automobiles is building a future on foresight, technology, and innovation.

For the past 40 years, Al Masaood Automobiles has been a key player in the UAE’s automotive industry, and as a new year rapidly approaches, the company plans to keep it that way. As the sole distributor of Nissan, Renault, and Infiniti in Abu Dhabi, Al Ain, and the western region, Al Masaood’s core product is not manufacturing or design, it’s customer service, and in a digital world, getting it right requires foresight, the ability to innovate, and an appetite for advanced technology.

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Irfan Tansel
Renault Global Partners Award – P.A.R.I.S Challenge

Al Masaood Automobiles - Renault was recognized with Groupe Renault’s prestigious Global Partners Award, also referred to as the P.A.R.I.S. Challenge – for the first time ever! 🎉 A big thank you to all our customers for your unconditional support and trust. Hear more from our Principal and from Al Masaood Automobiles’ CEO Irfan Tansel in this video.

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Irfan Tansel
Nissan Outstanding Performance Award

وبالرغم من التحديات الراهنة في هذه الفترة، شهدت شركة المسعود للسيارات @nissanabudhabi نمواً إجمالياً للوحدات بنسبة 18٪ ونموًا في مبيعات التجزئة بنسبة 34٪، مقارنة بالعام السابق نتيجة جهود ومبادرات شركة المسعود للسيارات الريادية التي تضع العميل في أولى أولوياتها. نشكر @nissanmiddleeast على تقدير الجهود المبذولة من قِبل فريق نيسان أبوظبي! إنجازاتكم المستمرة هي مصدر إلهام لنا جميعًا!

We are excited to share that Al Masaood Automobiles has been honoured with ‘Outstanding Performance Award’ in market share growth for FY 2019. Despite the challenging market conditions, Al Masaood Automobiles @nissanabudhabi witnessed a total unit growth of 18% and retail growth of 34% through various initiatives and their customer-centric, innovative approach to sales. Thank you @nissanmiddleeast for the recognition and kudos to our Nissan Abu Dhabi team! Your consistent efforts and dedication continues to inspire us all!


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Irfan Tansel
Nissan Global Award 2019

Al Masaood Automobiles wins the coveted ‘Nissan Global Award 2019 – NSC’. The Award rewards outstanding achievement selected from three different groups categorized by market size, and winners are evaluated based on new car sales volume, growth in market share, and overachievement of the business plan for customer satisfaction in sales and aftersales.

فازت المسعود للسيارات بجائزة "نيسان العالمية 2019" ضمن فئة الوكلاء. تكافئ الجائزة الإنجاز المتميز بناء على حجم السوق الذي تم ترشيحه ضمن ثلاث فئات مختلفة. تشمل حجم مبيعات السيارات الجديدة ونمو الحصة السوقية وتميزهم في وضع وتنفيذ خطة عمل واضحة تسهم في رفع مستوى رضا العملاء في مجال المبيعات وخدمات ما بعد البيع.

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Irfan Tansel
AMA "Better, Faster, Stronger" Annual Strategy Kick-Off Meeting 2019

Al Masaood Automobiles (AMA) held its Annual Kick-off Meeting for the year 2019. The senior members of the organization came together to align on a winning strategy and to recognize the top performing employees at AMA. The theme for this year’s kick-off meeting was “Better. Stronger. Faster”. Inspired by the pillars of Project Falcon, AMA pledges to continue building a growth trajectory and to overcome any challenges prevailing within the market.

عقدت المسعود للسيارات اجتماعها السنوي لعام 2019. حيث اجتمع كبار أعضاء الشركة لوضع استراتيجيات لهذا العام ولترشيح أفضل الموظفين أداءً في المسعود للسيارات. كان موضوع انطلاقة هذا العام هو "أفضل. أقوى. أسرع" حيث أننا نتبع مسار النمو للتغلب على أي تحديات في السوق.

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Irfan Tansel