Irfan Tansel, CEO of Al Masaood Automobiles: In The Automotive World, Great Customer Service Demands A Tech-First Approach

Under the leadership of CEO Irfan Tansel, Al Masaood Automobiles is building a future on foresight, technology, and innovation.

For the past 40 years, Al Masaood Automobiles has been a key player in the UAE’s automotive industry, and as a new year rapidly approaches, the company plans to keep it that way. As the sole distributor of Nissan, Renault, and Infiniti in Abu Dhabi, Al Ain, and the western region, Al Masaood’s core product is not manufacturing or design, it’s customer service, and in a digital world, getting it right requires foresight, the ability to innovate, and an appetite for advanced technology.