Forbes’ Top 100 CEOs In The Middle East
This article was originally posted in Forbes Magazine
Tansel has over 40 years of experience spanning three continents. Al Masaood Automobiles is the main distributor for Nissan, Infiniti and Renault in Abu Dhabi, Al Ain, and the Western Region. In 2020 it achieved growth in total units sold of 18% in a market that is dropping at a rate of 20%. In 2019 under Tansel’s leadership, Al Masaood won the Best Global Dealer by Nissan. In December 2010, the group established the Al Masaood Automobiles Nissan Service Centre, which is one of Nissan’s largest service centers in the world. Al Masaood Automobiles is the first Nissan Dealership in the region to launch an e-commerce car-buying website with Nissan.
Latest Blog Articles
Nissan Motor Corporation’s long-term vision, ‘Mobility Intelligence for Everyday Life’, was unveiled recently in Japan.
If there is one thing that remains consistent in the work of a dealership, it is adapting to changing circumstances.
I was recently in Al Ain, spending time with our team on the ground.
There is something special about this city.
Dreams don't pause for difficult moments. Neither do our Falcons.
Through everything we’ve been through, all the ups and downs, I watched our people show up. Deliver. And keep pushing forward.
Women have always been the anchors in our lives, be it our families, our communities, or the organisations we build together.
My family and I have called the UAE home since 1994. Like many residents and citizens, it is the place where we have grown, both our kids were born, built our lives, and most importantly, always felt safe.
With the Open Masters Games Abu Dhabi coming to a close, I proudly reflect on Al Masaood Automobiles and INFINITI Motor Company’s support of this remarkable gathering that welcomed the world to Abu Dhabi.
2025. Another phenomenal year where we broke records at Al Masaood Automobiles.
Another year that proved that beyond the Summit, there is always another peak to strive for and achieve.
We outperformed ourselves…
Al Jazira Sports & Cultural Club has long been at the heart of Abu Dhabi’s sporting scene, a club that brings fans together, inspires young talent, and creates lasting memories across generations.
An important milestone for Al Masaood Automobiles.
We inaugurated our largest Parts Distribution Centre to date in KEZAD, Abu Dhabi, alongside our esteemed senior management at Al Masaood, long-standing partners at Nissan Motor Corporation, and our valued customers.