Forbes’ Top 100 CEOs In The Middle East

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This article was originally posted in Forbes Magazine

Tansel has over 40 years of experience spanning three continents. Al Masaood Automobiles is the main distributor for Nissan, Infiniti and Renault in Abu Dhabi, Al Ain, and the Western Region. In 2020 it achieved growth in total units sold of 18% in a market that is dropping at a rate of 20%. In 2019 under Tansel’s leadership, Al Masaood won the Best Global Dealer by Nissan. In December 2010, the group established the Al Masaood Automobiles Nissan Service Centre, which is one of Nissan’s largest service centers in the world. Al Masaood Automobiles is the first Nissan Dealership in the region to launch an e-commerce car-buying website with Nissan.

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Go Epic, Go Bold: The All-New 2025 Nissan KICKS Arrives with Innovative Features
Go Epic, Go Bold: The All-New 2025 Nissan KICKS Arrives with Innovative Features

The all-new 2025 Nissan KICKS has finally arrived in the region with its new innovative features, ready to capture the hearts of modern drivers of today.

Celebrating Excellence: Auto Central’s 5-Star MOIAT Milestone
Celebrating Excellence: Auto Central’s 5-Star MOIAT Milestone

Al Masaood’s Auto Central just proved that hard work indeed pays off. Hats off to the team for being awarded an impressive 5-star rating in car service and repair from the Ministry of Industry & Advanced Technology,

Falcon 2.0: Reaching the Summit, Building the Future
Falcon 2.0: Reaching the Summit, Building the Future

Reflecting on Al Masaood Automobiles’ recent Falcon 2.0 gathering - The Summit – I am immensely proud of the team spirit and resilience of my Falcons.

Leading by Listening: The Blessing of Connecting with My Team
Leading by Listening: The Blessing of Connecting with My Team

As a CEO, one of my most rewarding experiences is sitting down for lunch with our employees.

From Carriages to Cutting-Edge: A Journey Through Automotive Innovation
From Carriages to Cutting-Edge: A Journey Through Automotive Innovation

Looking back at the history of our industry, it’s incredible to see how far we’ve come. From the simplicity of horse-drawn carriages to vehicles that anticipate your needs—adjusting your seat for maximum comfort,

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A Year of Opposites: Glory and Grief

This year has been a year of opposites. On one hand, I stood in a moment of glory, when I proudly met The President of UAE, HH Sheikh Mohammed Bin Zayed, and celebrated years of hard work and achievements—a recognition I will carry with pride.

A Year of Firsts, Records & Recognition – 2024 at Al Masaood Automobiles
A Year of Firsts, Records & Recognition – 2024 at Al Masaood Automobiles

2024 – a year to remember! ✨As we all reflect on yet another successful year, I’d like to take a moment and look back on the achievements that made it truly exceptional for us at Al Masaood Automobiles:

The All-New Nissan Patrol Takes Centre Stage at Liwa International Festival 2025
The All-New Nissan Patrol Takes Centre Stage at Liwa International Festival 2025

The Liwa International Festival is finally here, and we at Al Masaood Automobiles are really excited for this year’s edition.

Discussing the Future of the Automotive Industry with Sky News Arabia
Discussing the Future of the Automotive Industry with Sky News Arabia

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All-New INFINITI QX80 Unveiled at Exclusive Reveal Event at Al Masaood Automobiles Showroom in Abu Dhabi
All-New INFINITI QX80 Unveiled at Exclusive Reveal Event at Al Masaood Automobiles Showroom in Abu Dhabi

Last week, Al Masaood Automobiles proudly unveiled the all-new INFINITI QX80 at an exclusive showcase in Abu Dhabi.

Irfan Tansel