Data. Technology. Transformation. The Road Ahead for Automotive

We talk a lot about innovation in our industry, but the real challenge is using it to meaningfully improve and add value to how we serve our customers.

In my latest interview with Gulf News' ‘UAE Business Leaders’ magazine, I share how data and technology are redefining sales and aftersales, and why those who resist change will find it difficult to stay competitive.

More than chasing trends, it’s about creating value where it matters most.

Read the full article here: https://lnkd.in/dFmJKTpQ