Nissan Dealer Advisory Board: Aligning Vision and Opportunity

I recently joined Nissan’s global and regional leadership teams, together with dealer partners from across the Middle East and wider region, at Nissan Global Headquarters for the Dealer Advisory Board. A special thanks to Chairperson Thierry Sabbagh, Divisional Vice President and President – Middle East, Saudi Arabia, CIS – Nissan & INFINITI, for successfully organizing these sessions.

The Dealer Advisory Board continues to be an important platform for aligning on Nissan’s direction in our markets. It brings together voices from across the network to address brand priorities, customer needs, and the future ahead for the Nissan brand.

A major highlight was seeing ‘Re:Nissan’ in motion; Nissan’s strategic direction and renewed energy for the brand. Seeing the upcoming technologies and innovative product lineups being prepared for our region goes beyond Defying Ordinary in future mobility. The excitement around the future direction for Nissan and what the next chapter holds for the brand is very promising.

What I valued most was the openness of these sessions, everyone working toward the same goal together. Hearing perspectives from both the manufacturer and dealer sides was a reminder that our success depends on strong partnership and open dialogue.

Thank you to the Nissan global leadership team, including CEO Ivan Espinosa; Global CPO Guillaume Cartierr; AMIEO Chairperson Massimiliano Messina; AMIEO CCO Leon Dorssers, Thierry Sabbagh and our fellow network partners for the fruitful discussions.

With continued collaboration and a shared commitment to our customers, great opportunities lie ahead.