Winning the Sheikh Khalifa Excellence Award

Al Masaood Automobiles has been awarded the prestigious Sheikh Khalifa Excellence Award (SKEA) on our very first submission.

Presented to us by His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Office , the SKEA award is part of the Abu Dhabi Chamber of Commerce and Industry (ADCCI), and is based on the internationally recognized European Foundation of Quality Management (EFQM) framework.

SKEA is an invaluable resource for companies as it offers a comprehensive self-assessment tool that evaluates progress towards excellence and provides valuable insights into potential areas for improvement. We are proud to have successfully completed the rigorous assessment process and to receive this award from our very first submission, which brings great joy and pride to me and the entire AMA team.

This recognition follows Al Masaood Automobiles' implementation of Project Falcon, a comprehensive business improvement strategy aimed at driving sustained growth. It underscores the organization's steadfast commitment to excellence and unwavering focus on ensuring seamless business continuity.

Al Masaood Automobiles has received high commendation from the Higher Committee of SKEA for demonstrating exceptional leadership and business excellence across a range of critical business domains. We owe this success to our dedicated team, who consistently strive for continuous improvement in every aspect of our operations.

My thanks go out to my team members who worked hard on this submission, and through their great work and dedication have given the SKEA committee enough evidence that AMA is worth this recognition.

Business excellence sits at the core of our success and it is by aspiring to meet the highest standards of quality that AMA will continue its journey to greater heights.