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In my conversation with Inc. Arabia, I spoke about my journey with Al Masaood Automobiles and the lessons learned through years of change. How building trust is central to long-term success, and why transformation only works when it becomes part of the culture. New tools and ways of working matter, but they deliver real impact only when they are grounded in people and their needs. The future belongs to those who combine experience with curiosity, discipline, and an openness to change. READ MORE in my cover story with Inc. Arabia. https://images.squarespace-cdn.com/content/v1/5dea971846ba885caa56d1f3/1717586243121-R2BC5DDKNPBSOHL66NDM/Arabian+Business+Leadership+Summit+1.jpg Index - Arabian Business Leadership Summit The automotive industry – much like several others – is going through a period of unprecedented evolution. Driven by technological disruption and changing consumer behaviour, this creates an undeniable need for innovation, expanding portfolios, and personalization. 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